Social media is a vibrant, ever-moving canvas where brands and creators strive to catch eyes and spark connections. One delightful way to stand out is by using acrylic pins, alongside their cousins, acrylic stands and acrylic standees, to add a tangible, charming touch to your posts. These small, glossy, and customizable pieces are perfect for showcasing your brand’s personality on platforms like Instagram, TikTok, or Pinterest. With a mix of creativity and strategy, acrylic pins can help tell your story, engage your audience, and make your content pop. Here’s how to use them to boost your social media marketing with a warm, human vibe.
What are Acrylic Pins
Acrylic pins are little bits of tough, fun flair to carry your logo, character, or whimsical doodles around with you! Their glossy finish and bright colors make them pop in photos and videos, and their flexibility means they can be pinned to bags and boards or stood on acrylic display stands. Using tangible mediums instead of digital graphics, these become tangible objects that are as real and familiar as they are, bridging you with your audience. They look great paired with acrylic standees — larger freestanding displays — or acrylic stands for a cohesive feel, and you have a recipe for making sure your content is truly unforgettable. Let’s learn how to use these gems to benefit your marketing.
1. Add Personality to Product Shots
One fun way to use acrylic pins is to interlace them with your product photos. If you’re a purveyor of beautifully bound handmade notebooks, for example, have a custom acrylic pin made of your logo and pin it to the notebook’s cover for a classy branded touch. Put the notebook on an acrylic holder to have it elevated in the frame, which makes for a slick, professional effect. Take a picture with natural lighting, and you have an intimate-but-intentional Instagram post.
For variety, have an acrylic standee in the shape of a thematic object — a pencil for a brand selling stationery — to hold or frame the product. It provides depth and sends a message about your brand’s vibe, whether that’s playful, elegant, or bold. Keep the design of the pin relatively simple so as not to overpower the shot.
2. Create Buzz with Limited-Edition Drops
There’s nothing like a limited-edition item to say “must-have.” Create a custom acrylic pin for a holiday, event, or campaign (imagine: a snowflake to honor winter, or a heart for a charity drive). Tease its unique design on all your social media with a countdown to its launch. Sell it as a standalone or add it to another product, and show it off in your posts on an acrylic stand.
It’s the rarity of a limited-edition pin that builds up excitement. Fans will want to show off their new treasure, especially when it’s on a standee made of acrylic and in a cute situation. A bakery, for example, might issue a cupcake-shaped pin for National Dessert Day, and urge its followers to pin it with their favorite goodie. It all makes for shareable moments that multiply your reach.
3. Spark User-Generated Content
Bringing your audience into the act is a proven strategy to build community. For every purchase, toss in an acrylic pin as a small present, and drive customers to post photos of it in their world. Make a branded hashtag, for instance #PinYourVibe, and encourage fans to post pictures of the pin on their backpack, desk, or acrylic standee they may have. This UGC is authentic, and it shares your brand in a natural way.
4. Tell Stories with Behind-the-Scenes Content
Social media is all about storytelling, and custom acrylic pins can help you tell your brand’s story in an exclusive way. Show them in behind-the-scenes content, such as a TikTok short detailing your working space. Pin the acrylic pin on your jacket or your bag while streaming a day in your life clip. Or, put it on an acrylic stand and set it by a sketchbook to showcase your creative process.
This method makes your brand seem friendly. A small business owner might post a Reel of their desk, shot through with an acrylic standee of their logo in the background and pinned to a planner. It’s a low-key means of keeping your brand out there while revealing the human side of what you do.
5. Host Fun Giveaways
Giveaways are always a cool way to engage people, and acrylic pins are great as prizes. Create a contest where people will like, comment, or share a post including your pin for the chance to win one. Or, you could ask them to create content, like styling an acrylic stand with the pin in a fun or unique way. A hashtag such as #PinItToWinIt can help bring it together.
For instance, a coffee shop might give out acrylic pins in the form of coffee beans. Invite your followers to share their go-to coffee drink and snap a photo of the pin. It’s a low-budget way to engage people who will talk about your brand out of pure excitement.
Wrapping It Up
Acrylic pins, along with their acrylic stands and acrylic standees, are a small but mighty weapon in your social media marketing arsenal. They’re a real, genuine feel you can bring to your content, whether you’re just showing off your products or giving them away. Weave them into your posts, and you’ll tell your brand’s story, engage your audience, and create moments that people won’t forget. So here are a few pins to grab, some inspo, and go let your social media shine!